Multiplier

A Fund in Honour of Norman Armour

Norman Armour, artistic & executive director, PuSh Festival
Photo: Yukiko Onley

A tireless advocate for building Vancouver’s cultural scene and a passionate champion for the arts, Norman Armour is our inspiration for the Multiplier Fund. This fund will be Norman’s final gift to the PuSh Festival so we can continue to support artistic and cultural development in Vancouver.

Norman envisioned PuSh’s impact on artists and artistic practice as having a multiplier effect, meaning that the return on our investment far exceeds the initial support. When PuSh invests in artists, that support multiplies, rippling out to benefit other artists, audiences and Vancouver’s cultural fabric in transformative and unexpected ways.

Giving to the Multiplier Fund in Norman’s honour will ensure that PuSh remains a cultural risk-taker that invests in artistic residencies, commissions of new work, and international artistic exchanges that support boundary-pushing art. The Multiplier Fund will ensure that Norman’s vision of PuSh’s impact on artistic development continues, unfettered.

Under Norman’s visionary direction, PuSh has helped shape the local and international performing arts landscape. His contributions leave a legacy of enhanced conditions for the creation and presentation of artistic work, and a brighter future for future generations of artists and the communities surrounding our Festival.

“In 2013 the PuSh presented Winners and Losers, which I co-wrote and performed in. This presentation led to a dozen international presentations and a dozen other Canadian presentations, eventually leading to an off-Broadway run. This tour of Winners and Losers alone brought approximately $350,000 to the Vancouver artists who created the work. The multiplier effect, and PuSh’s impact on the local creative economy, is huge.”  

— Marcus Youssef, Artistic Director, Neworld Theatre

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