PuSh Blog

Play #CrossTheLine2015 During the PuSh Festival to WIN

January 20, 2015


We are pleased to kick off the 2015 PuSh International Performing Arts Festival with the launch of our new #CrossTheLine2015 Instagram challenge! Last year Vancouverites crossed lines all over the city to win a John Fluevog Shoes prize. This year, the aim of the game is to gain as many points as possible (see below), and the more you play—the better your chances are of winning!

We’re upping the stakes in 2015, by treating the grand finalist and five of their friends to a special night out at Club PuSh! You’ll party in style at our Kronenbourg 1664 host table, where you’ll have the best seats in the house for Tomboy Survival Guide  and receive complimentary table service all night long! And if a special PuSh Festival occasion wasn’t enough, we’ll be bringing back the $250 John Fluevog Shoes gift certificate for the contest runner-up. Stylish stuff!

We hope the #CrossTheLine2015 Instagram challenge will have you snapping your Festival experience! Good luck!

UPDATE (Feb 4): The contest for second and third prize has been extended close February 8, 2015 – so get ‘gramming!


How to Play

Follow @PuShFestival on Instagram.

You’ll need Instagram on your smartphone to play. If you don’t have it, download the app here.

Start Earning Points!

  • For 10 points: Take a “shoefie” of feet “crossing the line” and tag @Fluevog. Yup, looks a lot like this.
  • For 10 points: Post a photo of Kronenbourg 1664 in your life and tag @1664canada.
  • For 10 points: Post a photo of your 2015 PuSh Festival experience and tag @PuShFestival!
  • Additional points: Every entry will be awarded the same number of additional points as the “likes” received! So, make sure your friends “like” your photos!
  • Bonus points: Judges will award bonus points for creativity!

You can pick or repeat as many of these activities as you like, as long as they’re your photos.

Hashtag your photos!

Make sure to include the contest hashtag in all of your photo entries: #CrossTheLine2015.


What you could win

  • First Prize: One (1) individual grand prize winner will be awarded a Club PuSh host table on February 6, 2015. The winner and five (5) guests will receive a bottle of wine and hors d’oeuvres, along with dedicated table service for the duration of the event. Value: $500 CA.
  • Second Prize: One (1) individual winner will win a $250 gift voucher to John Fluevog Shoes. Value: $250 CA.
  • Third Prize: Two (2) runners-up will win 2 tickets to the 2016 PuSh International Performing Arts Festival. Value: $150 CA.


Official Rules & Eligibility:

  • No purchase is necessary to enter or win. A purchase or payment of any kind will not increase your chances of winning.
  • CONTEST PERIOD: Contest begins on 12:00AM January 20, 2015 and ends on 11:59PM February 8, 2015.
  • ELIGIBILITY: This contest requires you to have internet access, a public Instagram account, and you must use the #CrossTheLine2015 hashtag on your Instagram entries. You are required to publish your image on Instagram.
  • By entering this contest, you agree to be contacted by PuSh International Performing Arts Festival Society, as well as have your entry images used for promotional purposes during and after the contest.
  • Employees of PuSh Festival, John Fluevog Shoes and Kronenbourg 1664 are not eligible to win (but can certainly participate!).
  • Winners will be determined by PuSh Festival staff for creativity and eligibility on February 4, 2015 at 12:00PM, and February 12, 3:00PM.
  • Odds of winning depend on the number of eligible entries.
2015 PuSh Festival
Photo: Jo Shin

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