Alex Grigg

October 09, 2024

Alex Grigg is a veteran music industry professional with over 25 years of experience in
the for-profit and non-profit sectors of the music and live events business. He started
out as a promoter in Southern Ontario and then moved to Vancouver where he was an
Agent for the Feldman Agency for 11 years. In 2009 he joined (VANOC) Vancouver
Organization Committee for the Winter and Paralympic Olympic Games to take on the
role of Manager, National Touring Program & Contemporary Music Programmer for the
2009/2010 Cultural Olympiad & Live Sites.

In 2010 Alex was hired as a consultant for the Coastal Jazz & Blues Society, the non-
profit producers of the TD Vancouver International Jazz Festival and soon made
Associate Director. In 2014 Alex was given the opportunity to become the Manager of
the Ambleside Live Concerts Series, a 20,000-capacity temporary outdoor concert
facility at Ambleside Park in West Vancouver. There he produced two shows, Ed
Sheeran in 2014 & Kenny Chesney in 2015.

2016 saw Alex be appointed Executive Director, Music BC Industry Association leading
the lobbying efforts for the $7.5 Amplify Music Fund & administering $2.8m of funding
for the industry. In 2019 MRG Group appointed Alex as Director of Events (formerly
John Donnelly Events & Atomique Productions) Producing / Co-Producing 10+ large
scale public events throughout BC. In 2020 Alex began as an Adjunct Instructor (Music
Business) for Metalworks Institute (Toronto) and currently at Capilano University
(Festival Management) and at SAE Institute (Music Business). Alex also runs his own
consulting company and has done work for various organizations, individuals and
municipalities.